Spotlight On....Aresson Rounders


Aresson is the leading brand of rounders equipment in the UK, selling to the schools, leagues and leisure markets. The Aresson brand is co-owned by Wilkinson Sports and Leisure and Ranson Sports in India.

In 2001, John Wilkinson saw a market opportunity for importing quality rounders equipment for the british market. 15 years later Aresson’s reputation for quality, innovation and excellent customer service has resulted in Aresson being the sole brand of rounders equipment to be approved by Rounders England. 2016 saw Sophie Wilkinson, a former primary school teacher, joining the family business as Marketing Manager.

This week I caught up with the woman at the helm Sophie Wilkinson to find out a bit more about Aresson and what makes her tick.

  • What did you want to be when you were young?
    • A mounted police woman! An interesting choice when I couldn’t ride a horse!
  • What is the best piece of advice you’ve been given?
    • If you’re going to do a job do it properly and fear is not a reason not to do something.
  • What is the biggest business mistake you’ve made in business?
    • Not working for myself earlier...
  • What do you like most about your job?
    • Seeing the results of your hard work coming to fruition and the fact that we essentially sell equipment that promotes getting out, exercising and socialising!
  • What do you like least?
    • Tax returns
  • Who is your business hero?
    • I’m from a family of entrepreneurs so I’m surrounded by a few business heroes…..they’re a legacy to what self-belief, grit and determination can achieve.
  • What piece of advice would you give to someone new to business?
    • Look after the people and the pennies!
  • What is your personal ambition for life?
    • Work/Life balance and wellbeing!

If you're looking for the best in high quality, rounders equipment then don't look any further than Aresson. You can be sure to find all the rounders equipment you need, just visit the website today by clicking here: