Watershed is a company owned and run by entrepreneurs James Wright and Jake Patterson.

Watershed shop is a surf shop based in Newquay and Falmouth in Cornwall, selling products throughout the UK and overseas. They started the business in 2011 and began trading during the winter of 2012. They launched selling 3rd party brands and it has since grown into selling primarily its own brand, as customers loved Watershed's own products, culture and ethos. 

They have stuck with a few other key brands that share their ethos. As a result this has enabled Watershed to open a 2nd store in Falmouth, with a 3rd store to follow shortly.

This week I managed to grab some time with James Wight, co-owner to find out what motivates him and what has got him to where he is now.

  • What did you want to be when you were young?
    • When I was very young, a skateboarder, then when I was 10 we were asked at school where we thought we would be in 10 years time....I said I would be running a skate/surf store in Newquay !
  • What is the best piece of advice you’ve been given?
    • On a personal level from a family friend - Always give a firm handshake. On a business level when we started Watershed - Learn to grow a thick skin in this industry.
  • What is the biggest mistake you’ve made in business?
    • Through lack of knowledge - Hidden costs, VAT and not accounting for real world costs.
  • What do you like most about your job?
    • It involves something I am passionate about and enables me to work with the lifestyle I have outside of work.
  • What do you like least?
    • Never being able to switch off
  • Who is your business hero?:
    • The pioneers of the modern surf industry, Bing Copeland and Greg Knowl. They did what they were passionate about and still do.
  • What piece of advice would you give to someone new to business?
    • Research, research, research. Don't go into business blind, give it your all (no half measures) and research any potential hidden costs.
  • What is your personal ambition for life?
    • To be happy and healthy and working with something I am passionate about.

Watershed Brand have amazing urban clothing products for men and women from T-shirts, Beanies, Hooded Tops, Joggers, Surfboards and even homeware products. So if you need something cool and a bit different then head down to Watershed Brand in Newquay or Falmouth or visit the website here: