Quick Guide:
Why Social Media Is Important In Business

By Mike Cowen - 24/08/2018

Social media is possibly the most effective tool in your marketing arsenal, with more than 3 billion people using social networks, not just to connect with their friends, share pictures of their breakfast or to follow their favourite celebrity, but to engage with all types of businesses. So why not get them engaging with yours?

If you’re not already tapping into the potential opportunities that social media provides, you’re missing out on a fast, inexpensive and easy way to grow your business.

Let’s take a look at some of the many ways in which social media can help you connect and engage with your customers, and ultimately take your business to the next level.

Using social media to build your brand

Increasing brand awareness

With just under half the world's population on social media, it’s a great place to reach new and targeted potential customers.

Need more convincing? Well how about this little nugget of information:

60% of people on Instagram say they discover new products on the platform

With people following brands just as much as they follow celebrities, it is a great opportunity to get your product and services out in the wild to be discovered.

Humanising your brand

I bet you wouldn’t believe me if I told you that one of the key benefits of social media is its ability to allow us to create real connections with people all over the world.

People are more likely to purchase from businesses that they feel connected to

It allows you to introduce your connections to the people who build your products, provide services to your customers and to showcase how your existing customers are using and benefiting from your business.

Using social media to grow

Increasing website traffic

Posting on social media is a great way to drive traffic to your website. Sharing content designed to captivate potential customers is shown to increase website traffic.

43% of online stores see significant traffic from their social media pages

By being active and adding value to people on social media you can greatly increase the inbound traffic to your website. Just don’t forget to make sure your website address is included in all of your social media profiles!

Boosting sales

Being an essential tool in your business growth arsenal, social media can be used at many different points of your sales funnel: from right at the top by amplifying the reach, awareness and interest in your brand; right down to the end by engaging and incentivizing your customer to purchase your products or services.

Quality content = More engagement and traffic = Increased chances of conversion

Using social media to interact with your customers

Want to know more about your audience?

Of course you do, after all knowledge is power! Social networks collect huge amounts of data about customers in real time and with that sort of knowledge you can make smarter business decisions.

All the major social media platforms provide analytics on a range of different attributes of the people that interact with your business on social media. This allows you to tailor your strategy and content to better connect with your audience in real time.

Social media is a two way street

Compared to more traditional media, social networks give you a direct line to interacting with your customers and allows them to connect directly with your business.

By being active and responding to comments or answering questions, you are engaging with your customers and allowing you to build strong relationships with your target market.

Join all the other successful businesses by setting aside time to focus on a social media strategy for your business so you too can grow to the next level and reap the rewards.

Keep an eye out for more of our quick guides where we will continue to explore how to use social media in business and much more!